Re-dress have launched a ‘Made in Ireland’ Swing Tag to
acknowledge Fashion and Accessories produced in Ireland
The ‘made in Ireland’ project has been founded by Re-dress
as a response to the growing need for support for the Irish fashion sector. The
aim of the project is to increase the visibility of fashion products that are
made in Ireland.
AIMS & OBJECTIVES
To clearly identify fashion products that are produced in
Ireland.
To promote the products, brands and organisations that are
awarded membership of the made in Ireland project through consumer campaigns,
press outreach and industry networks.
To connect the craft, design and manufacturing sectors
operational in Ireland and promote collaboration and trade between them.
To identify opportunities for growth within the Irish
fashion and design industries in both the domestic and export markets.
STRUCTURE
The made in Ireland project is a membership organisation managed, monitored and
administrated by Re-dress The Better Fashion Initiative Ltd. – a not-for-profit
organisation promoting better fashion practice within the fashion industry.
APPLICATION PROCESS
Membership will be assessed through an invitation, application and / or
referral process. Membership will be awarded to those who’s products meet the
standards as set our in the membership criteria matrix and project charter. Applications will be processed on by a combination of self-assessment &
peer review.
Logo
Phase one of the project development will be the release of a universally
adopted made in Ireland logo displayed by all members on their products covered
under the charter and any marketing / press or promotional material
subsequently developed.A choice of branded material will be made available to all members and will
include swing-tags, small labels, window decals and POS display stands.
Website
The tag will be accompanied by an explanatory website with listings of all
participating members. Each listing will include contact information, product /
editorial imagery description of the product manufacturing process /
place and links to home-pages / members websites.
Launch
Providing the successful adoption and incorporation of both - a long-term marketing
strategy will be implemented starting with a co-ordinated press call and
marketing push to launch the logo on November 24th 2011
The initiative has already been embraced by stellar figures
from the Irish Fashion world including; Heather Finn, Lisa Shawgi, Emma
Kate Manley, Yvonne Ryan, Eily O Connor, Eoin McDonnagh, and designer Sinéad
Doyle, commented on the importance of the Made in Ireland ethos to both
Irish Fashion and Irish Trade,
For more information on the Made in Ireland project, or to download a
membership application form, or to simply find out more details on Re-dress and
better fashion practices, log onto
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