Wednesday, August 3, 2011

The Irish Big Knit 2011 in aid of Age Action Ireland


The Innocent  Big Knit 2011 
 
Want to help keep older people in Ireland warm this winter?

Well, you don't need to knit an army of jumpers - just nice little hats for one of our innocent smoothie bottles. The hats will sit on the bottles in shops across Ireland this November. For every behatted bottle sold we'll give 25c to Age Action Ireland. We're aiming to knit 80,000 little hats this year, so we'd love you to get knitting. Our deadline for hats is Friday 14th October 2011.

Who it helps 
Last year the nation got knitting for the innocent big knit campaign. A whopping 80,000 little hats were knit by generous people all over Ireland, raising €20,000 and much needed awareness for Age Action Ireland. With such a harsh winter last year, the funds were put to great use to ensure that older people in Ireland stayed well and warm.

We'd love people of all ages to get involved from novice knitters to champion clickers, so please spread the word within your local community. If you aren't an experienced knitter check out our how to get knitting guide for easy to follow instructions on how to knit. Then have a look at our handy patterns here. We accept all hats from the most basic ones to really advanced and we love a bit of crochet too. Every hat counts towards our target so dust off those needles and get knitting.
If you don't fancy knitting yourself, wool and needles can be donated to Age Action to help others reach their target.

How to get involved 
Before you send us your woolly creations, why not post a photo on our facebook page or write up your patterns on our blog for others to see.
Once you're done knitting, you'll need to get the hats over to us. Get your hats in as you knit them for a chance to win some smoothies hampers and the coveted title of hat of the week.
We've got prizes for the best hats and the best groups of knitters, so make sure to include a little note with every package stating:
  • How many hats you've knitted
  • Your name, address and phone number
  • Your email address
  • And the date you've sent stuff in
Then just pop them in the post to the address below (or drop them into your local Age Action store) so they reach us by the deadline Friday 14th October:
innocent Big Knit 2011,
Fruit Towers,
120/121 Lower Baggot Street,
Dublin 2

Where to send your hats
 
If you've got any questions, tips or wool-related gossip, drop us a note to howaya@innocentdrinks.ie or give the banana phone a call on 01 6644100.


Deadline for hats is Friday 14th October 2011.
 




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