Saturday, February 25, 2012

The 4th Annual Kerry Fashion Weekend

Thursday 12th to Saturday 14th of April 2012 
in the Kingdom of Style - Kerry.  

 This is the fourth annual KFW and it is now nationally acknowledged as one of Ireland’s most prestigious fashion events. KFW has been responsible for both discovering and encouraging Kerry and Irish fashion designer talents. Previous winners have included bridal designers, Delphine Grandjouan and Caroline Atelier; womenswear designers, Sinead Doyle, Karyn Moriarty and Matt Doody, milliners Carol Kennelly, Kathleen McAuliffe and Michael Leong and jeweller Lisa Dora.   

Judges for the event have included such established industry names as Louise Kennedy, Joanne Hynes, Don O Neill, Liadan Hynes, Debbie O Donnell, Eilis Boyle, Peter O Brien, Bairbre Power and Melanie Morris. Ireland's top fashion glossy magazine, IMAGE magazine, have supported the event since the beginning, giving much needed exposure to both the entrants and the winners. 

KFW and the winners have also received the on going, valued support of both local and national media and the organisers wish to sincerely thank the media for their coverage of the events and individual designers. Killarney Crystal have also sponsored the magnificent winners trophies since 2009 and we are delighted to confirm that they are once again on board for 2012.

Call to Entry to fashion designers from all over Ireland
 for 4th annual KFW Fashion Designer Awards in association with IMAGE magazine
One of the highlights of the event annually is the KFW designer Awards. 

Once again this year, there are both Kerry and National Awards Categories. 
The main categories are:
  • KFW Irish Designer of the Year (national entries welcome) 2012
  • KFW Kerry Designer of the Year 2012 (Kerry born designer or designer based in Kerry)
  • KFW One to Watch (national entries welcome) 2012
  • KFW Irish Accessory Designer of the Year (national entries welcome) 2012
  • There is also a KFW Special Merit Award, given annually by the judges to a designer from Kerry who has excelled in their craft both in artistic and business terms. Previous winners of this category are master jeweller, Brian de Staic and womens-wear couturier Matt Doody. 

This year the KFW Designer Awards Show will be held in the Pavilions at Ballygarry House Hotel, Tralee, County Kerry on Thursday 12th of April. 

Entry forms for Awards are now available from Upfront PR & Model Management. Telephone 086 8399115 or email:

Deadline for receipt of entry is Friday 30th of March 2012.

Tickets to the Awards are priced at €40. Early booking is advised due to capacity of venue. Tickets can be purchased on line or through

Kerry Fashion Weekend was conceived and developed by Upfront PR & Model Management. Full details of KFW events and show schedule will be revealed at the official launch in the Pavilions at Ballygarry House Hotel & Spa in mid February. 

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